Top Equipment & Supplies Websites in Australia

Name: Top websites in Australia (Equipment & Supplies)
Creator: Semrush
License: https://azwa.fadxfab.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Equipment & Supplies Websites in Australia, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

inkstation.com.au

335.07K

56.33%188.75K

43.67%146.32K

↑24.2%

↓2.93%

Direct

workwearhub.com.au

286.94K

16.1%46.19K

83.9%240.75K

↓46.66%

↑15.12%

Direct

rsea.com.au

267.25K

26.04%69.59K

73.96%197.66K

↑23.18%

↑4.13%

Direct

discounttrader.com.au

164.99K

9.24%15.25K

90.76%149.75K

↑159.75%

↑15.28%

Direct

blackwoods.com.au

150.27K

50.5%75.89K

49.5%74.38K

↑71.32%

↑10.01%

Direct

manual.canon

140.18K

61.23%85.83K

38.77%54.35K

↑12.87%

↓7.56%

Direct

cos.net.au

123.77K

20.47%25.33K

79.53%98.44K

↑232.69%

↑35.11%

Direct

blundstone.com.au

116.31K

36.12%42.01K

63.88%74.3K

↓34.8%

↑35.6%

Direct

nisbets.com.au

110.87K

66.75%74.01K

33.25%36.86K

↓11.3%

↓4.25%

Paid

totallyworkwear.com.au

108.58K

36.47%39.59K

63.53%68.98K

↓9.59%

↑12.63%

Search

industrykitchens.com.au

104.01K

54.14%56.31K

45.86%47.7K

↑39.39%

↑65.7%

Paid

verdex.com.au

84.71K

38.2%32.36K

61.8%52.36K

↑209.78%

↑67.58%

Direct

premierpaper.com.au

84.25K

-

100%84.25K

↑52.71%

↑37,892.66%

Direct

averyproducts.com.au

71.91K

90.45%65.04K

9.55%6.87K

↑0.78%

↓5.74%

Direct

avery.com

64.4K

55.11%35.49K

44.89%28.91K

↑35.48%

↑9.82%

Search

slimlinewarehouse.com.au

61.55K

50.9%31.33K

49.1%30.22K

↑70.05%

↑29.68%

Search

atom.com.au

58.03K

18.46%10.71K

81.54%47.32K

↑135.02%

↓20.4%

Direct

agcequipment.com.au

56.17K

47.91%26.91K

52.09%29.26K

↓0.79%

↓6.12%

Search

seton.net.au

54.48K

60.58%33K

39.42%21.48K

↑93.75%

↓13.95%

Direct

megaofficesupplies.com.au

53.04K

25.84%13.7K

74.16%39.33K

↓12.52%

↓30%

Search

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Key Insights on Top Equipment & Supplies Websites in Australia on May 2026

As of May 2026, inkstation.com.au leads Equipment & Supplies in Australia with 335.07K monthly visits. Its audience skews desktop-first (56.33% desktop / 56.33% mobile), and traffic is up month over month 24.2% and down year over year -2.93%. workwearhub.com.au holds second with 286.94K visits and a mobile-leaning mix (16.1% desktop / 83.9% mobile), while rsea.com.au ranks third with 267.25K visits.

Across the leaders, premierpaper.com.au is the most mobile-first (100% of visits), whereas uniflowonline.com is the most desktop-reliant (100%). Momentum favors mjstraders.com in the latest month (48,530.31%), while shopforshops.com shows the steepest pullback.

Acquisition patterns also differ: inkstation.com.au is driven primarily by search, inkstation.com.au by direct, and inkstation.com.au by referral; overall, 54 of the top 100 sites are direct-led, 31 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Equipment & Supplies Websites in Australia