Top Apparel & Fashion Websites in Belgium

Name: Top websites in Belgium (Apparel & Fashion)
Creator: Semrush
License: https://azwa.fadxfab.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Belgium, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.be

4.02M

38.04%1.53M

61.96%2.49M

↑5.87%

↓14.14%

Direct

shein.com

3.54M

18.39%650.85K

81.61%2.89M

↑45.44%

↑3.68%

Direct

vinted.be

2.27M

67.76%1.54M

32.24%732.22K

↑4.52%

↑10.61%

Direct

hm.com

933.12K

35.8%334.06K

64.2%599.07K

↑15.22%

↓22.06%

Direct

zara.com

804.64K

40.79%328.21K

59.21%476.43K

↑25.01%

↑8.28%

Direct

zalando-lounge.be

675.62K

55.65%375.96K

44.35%299.67K

↑21.02%

↓19.71%

Direct

threads.com

577.78K

36.02%208.14K

63.98%369.64K

↑46.53%

↑991.83%

Direct

laredoute.be

552.25K

27.96%154.43K

72.04%397.83K

↑44.67%

↓3.21%

Direct

uniqlo.com

517.9K

30.16%156.22K

69.84%361.68K

↑41.36%

↑26.26%

Direct

c-and-a.com

454.55K

24.21%110.03K

75.79%344.52K

↓9.86%

↓35.48%

Direct

vinted.nl

434.93K

95.15%413.82K

4.85%21.11K

↑28.52%

↑58.89%

Direct

torfs.be

421.8K

30.62%129.15K

69.38%292.65K

↑88.14%

↓3.94%

Direct

asos.com

413.13K

37.31%154.13K

62.69%259K

↓17.88%

↓7.75%

Direct

kiabi.be

370.41K

16.25%60.19K

83.75%310.22K

↑51.56%

↓7.8%

Direct

mango.com

342.41K

29.73%101.81K

70.27%240.6K

↑88.81%

↓6.78%

Direct

yesstyle.com

326.74K

8.57%28.02K

91.43%298.72K

↑6.86%

↑29.49%

Direct

aboutyou.be

277.56K

39.67%110.12K

60.33%167.44K

↑48%

↓9.97%

Direct

sezane.com

260.77K

13.96%36.42K

86.04%224.35K

↑135.92%

↑25.18%

Direct

primark.com

229.36K

21.87%50.16K

78.13%179.2K

↑28.96%

↑5.24%

Search

nextdirect.com

227.32K

20.8%47.29K

79.2%180.03K

↓2.13%

↑90.37%

Direct

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Key Insights on Top Apparel & Fashion Websites in Belgium on May 2026

As of May 2026, zalando.be leads Apparel & Fashion in Belgium with 4.02M monthly visits. Its audience skews mobile-first (38.04% desktop / 38.04% mobile), and traffic is up month over month 5.87% and down year over year -14.14%. shein.com holds second with 3.54M visits and a mobile-leaning mix (18.39% desktop / 81.61% mobile), while vinted.be ranks third with 2.27M visits.

Across the leaders, lamachine.cc is the most mobile-first (99.85% of visits), whereas vinted.nl is the most desktop-reliant (95.15%). Momentum favors meshki.com.au in the latest month (5,411.89%), while lolaliza.com shows the steepest pullback.

Acquisition patterns also differ: zalando.be is driven primarily by search, zalando.be by direct, and zalando.be by referral; overall, 92 of the top 100 sites are direct-led, 6 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Belgium