Top Apparel & Fashion Websites in the World

Name: Top websites World (Apparel & Fashion)
Creator: Semrush
License: https://azwa.fadxfab.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in the World, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

316.01M

16.35%51.67M

83.65%264.35M

↑13.83%

↑57.36%

Direct

threads.com

252.11M

47.38%119.44M

52.62%132.67M

↑9.29%

↑1,062.61%

Direct

mercari.com

91.03M

42.66%38.83M

57.34%52.19M

↑4.08%

↓13.13%

Direct

hm.com

78.27M

29.14%22.81M

70.86%55.46M

↑6.98%

↑8.83%

Direct

zara.com

76.8M

33.81%25.97M

66.19%50.84M

↑19.43%

↑7.97%

Direct

uniqlo.com

63.06M

28.39%17.9M

71.61%45.16M

↑14.41%

↑11.52%

Direct

macys.com

55.54M

32.14%17.85M

67.86%37.68M

↑10.31%

↑3.63%

Direct

gap.com

49.71M

21.16%10.52M

78.84%39.19M

↑10.79%

↑40.37%

Direct

myntra.com

46.26M

21.99%10.17M

78.01%36.09M

↑0.82%

↓12.33%

Direct

poshmark.com

43.21M

27.55%11.91M

72.45%31.31M

↑2.89%

↑18.1%

Direct

nordstrom.com

42.49M

30.03%12.76M

69.97%29.73M

↑23.12%

↑29.07%

Direct

asos.com

41.87M

30.87%12.92M

69.13%28.94M

↑0.69%

↑14.69%

Direct

coppel.com

38.08M

6.43%2.45M

93.57%35.63M

↑59.36%

↑48.53%

Direct

meesho.com

37.21M

27.81%10.35M

72.19%26.86M

↑0.98%

↑18.59%

Direct

fashionnova.com

30.47M

11.06%3.37M

88.94%27.1M

↑20.33%

↑49.59%

Direct

coach.com

30.35M

14.99%4.55M

85.01%25.8M

↑9.14%

↑97.02%

Direct

zozo.jp

28.37M

15.31%4.34M

84.69%24.02M

↑11.06%

↓16.05%

Direct

mango.com

25.51M

23.38%5.96M

76.62%19.54M

↑13.51%

↑19.47%

Direct

depop.com

25.19M

44.57%11.23M

55.43%13.97M

↑19.79%

↑40.98%

Direct

zalando.de

24.49M

31.87%7.81M

68.13%16.69M

↓13.93%

↑16.38%

Direct

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Key Insights on Top Apparel & Fashion Websites in the World on May 2026

As of May 2026, shein.com leads Apparel & Fashion in the World with 316.01M monthly visits. Its audience skews mobile-first (16.35% desktop / 16.35% mobile), and traffic is up month over month 13.83% and up year over year 57.36%. threads.com holds second with 252.11M visits and a mobile-leaning mix (47.38% desktop / 52.62% mobile), while mercari.com ranks third with 91.03M visits.

Across the leaders, coppel.com is the most mobile-first (93.57% of visits), whereas vinted.it is the most desktop-reliant (62.92%). Momentum favors aloyoga.com in the latest month (60.01%), while gymshark.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in the World