Top Equipment & Supplies Websites in New Zealand

Key Insights on Top Equipment & Supplies Websites in New Zealand on May 2026

As of May 2026, warehousestationery.co.nz leads Equipment & Supplies in New Zealand with 411.72K monthly visits. Its audience skews mobile-first (40.1% desktop / 40.1% mobile), and traffic is up month over month 0.98% and down year over year -6.63%. nzsafetyblackwoods.co.nz holds second with 205.92K visits and a mobile-leaning mix (36.67% desktop / 63.33% mobile), while officemax.co.nz ranks third with 84.79K visits.

Across the leaders, jdindustrialsupply.com is the most mobile-first (100% of visits), whereas opd.co.nz is the most desktop-reliant (100%). Momentum favors myid.canon in the latest month (4,352.79%), while myschool.co.nz shows the steepest pullback.

Acquisition patterns also differ: warehousestationery.co.nz is driven primarily by search, warehousestationery.co.nz by direct, and warehousestationery.co.nz by referral; overall, 50 of the top 100 sites are direct-led, 41 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.