Top Beauty & Cosmetics Websites in Russia

Name: Top websites in Russia (Beauty & Cosmetics)
Creator: Semrush
License: https://azwa.fadxfab.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Russia, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

goldapple.ru

4.97M

59.4%2.95M

40.6%2.02M

↑13.12%

↓22.13%

Direct

fragrantica.ru

3.86M

26.63%1.03M

73.37%2.83M

↓3.56%

↓30.5%

Direct

randewoo.ru

2.46M

41.59%1.02M

58.41%1.44M

↑2.49%

↓19.98%

Direct

letu.ru

1.73M

56.26%974.35K

43.74%757.38K

↓6.51%

↓48.03%

Direct

kosmetista.ru

800.25K

32.05%256.51K

67.95%543.75K

↑21.31%

↓45.17%

Direct

rivegauche.ru

613.37K

49.73%305.02K

50.27%308.35K

↑11.33%

↓29.94%

Direct

aroma-butik.ru

579.19K

59.11%342.34K

40.89%236.85K

↓28.56%

↑14.98%

Direct

fragrantica.com

311.77K

43.72%136.32K

56.28%175.46K

↑39.43%

↓38.03%

Direct

hollyshop.ru

285.83K

69.39%198.35K

30.61%87.48K

↑19.62%

↓24.17%

Direct

laparfumerie.org

218.82K

23.41%51.22K

76.59%167.6K

↑216.97%

↓42.47%

Direct

mixit.ru

175.56K

22.5%39.5K

77.5%136.06K

↑52.93%

↑5.28%

Direct

yves-rocher.ru

160.21K

32.21%51.6K

67.79%108.61K

↑27.64%

↓56.44%

Direct

doterra.com

152.66K

57.18%87.29K

42.82%65.38K

↓9.95%

↓49.73%

Direct

laroche-posay.ru

146.79K

28.16%41.34K

71.84%105.46K

↑121.52%

↓74.06%

Direct

spellsmell.ru

140.22K

54.23%76.05K

45.77%64.18K

↓21.32%

↓45.55%

Direct

iledebeaute.ru

121.25K

45.78%55.51K

54.22%65.74K

↑14.65%

↓56.07%

Search

stylekorean.com

108.35K

76.95%83.38K

23.05%24.97K

↑15.12%

↓31.48%

Direct

aromo.ru

79.3K

30.14%23.9K

69.86%55.41K

↑175.02%

↓58.49%

Search

beautydepot.ru

60.29K

18.51%11.16K

81.49%49.13K

↑39.06%

↓24.72%

Direct

hempz.com

56.79K

-

100%56.79K

↑583.57%

↓73.07%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Beauty & Cosmetics Websites in Russia on May 2026

As of May 2026, goldapple.ru leads Beauty & Cosmetics in Russia with 4.97M monthly visits. Its audience skews desktop-first (59.4% desktop / 59.4% mobile), and traffic is up month over month 13.12% and down year over year -22.13%. fragrantica.ru holds second with 3.86M visits and a mobile-leaning mix (26.63% desktop / 73.37% mobile), while randewoo.ru ranks third with 2.46M visits.

Across the leaders, hempz.com is the most mobile-first (100% of visits), whereas scentbird.com is the most desktop-reliant (100%). Momentum favors phformula.com in the latest month (3,042.3%), while makeup.com.ua shows the steepest pullback.

Acquisition patterns also differ: goldapple.ru is driven primarily by search, goldapple.ru by direct, and goldapple.ru by referral; overall, 71 of the top 100 sites are direct-led, 25 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Russia