How we're driving AI visibility at Semrush
How we nearly tripled our share of voice and boosted our AI visibility with Enterprise AIO and AI Visibility Toolkit. A systematic approach with real data.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
How to measure and report on AI search visibility (what actually matters)
Learn how to measure AI search visibility, track citations and mentions, report progress to leadership, and connect visibility gains to traffic, leads, and ROI.
What is prompt tracking? (+ 4 prompt types to track)
Prompt tracking monitors what users ask AI systems and the answers they get. Learn 4 prompt types every brand should track.
11 ways to use AI for SEO (+best practices & challenges)
11 practical ways to use AI for SEO, with copy-ready prompts, real examples, and best practices that work.
SaaS AI search optimization: The 8-step playbook
Earn citations in ChatGPT, Perplexity, and Google‘s AI Overviews with an 8-step SaaS playbook covering schema, llms.txt, and common pitfalls.
Why AI is citing third-party sources instead of your site?
Learn how AI tools like ChatGPT & Perplexity choose and cite sources. Check if your site is in sources and what to do if it’s not.
AI content optimization: The complete guide
AI content optimization is the practice of using AI tools to improve content and enhance its performance.
What Is Answer Engine Optimization? And How to Do It
Answer engine optimization is the process of optimizing your brand to appear in AI-generated answers.
Agentic search: How AI agents will decide which brands get found
Agentic search is AI that evaluates and acts on behalf of users. Learn how it works and what it means for your brand visibility.
Does AI content rank well in search? [Survey + Data study]
Does AI content rank on Google? We analyzed 42,000 blog posts to find out. The answer depends less on whether you used AI — and more on whether your content shows it.