Top Insurance Websites in Indonesia

Name: Top websites in Indonesia (Insurance)
Creator: Semrush
License: https://azwa.fadxfab.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Indonesia, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

ojk.go.id

1.46M

31.03%453.28K

68.97%1.01M

↑18.51%

↓19.41%

Direct

allianz.co.id

951.57K

9.26%88.1K

90.74%863.47K

↑233.74%

↑3.77%

Direct

taspen.co.id

372.8K

26.7%99.53K

73.3%273.27K

↑103.91%

↓24.21%

Direct

prudential.co.id

312.63K

23.2%72.54K

76.8%240.09K

↑25.29%

↓25.75%

Direct

chubb.com

289.19K

7.91%22.88K

92.09%266.31K

↑639.09%

↑8.96%

Direct

mandirikartukredit.com

222.26K

19.05%42.34K

80.95%179.92K

↓17.45%

↓37.53%

Direct

generali.co.id

211.04K

3.58%7.55K

96.42%203.49K

↑124.41%

↑2.91%

Direct

qoala.app

181.45K

14.23%25.82K

85.77%155.63K

↑152.66%

↑24.51%

Direct

brilife.co.id

141.18K

24.11%34.04K

75.89%107.14K

↑151.87%

↓31.21%

Direct

manulife.co.id

131.34K

18.13%23.82K

81.87%107.52K

↑208.98%

↓46.73%

Direct

admedika.co.id

124.08K

49.24%61.09K

50.76%62.99K

↑13.78%

↑17.61%

Direct

linkaja.id

103.31K

6.72%6.94K

93.28%96.37K

↓13.72%

↓59.73%

Referral

tni-ad.mil.id

101.29K

17.6%17.83K

82.4%83.46K

↑134.67%

↑28.8%

Direct

allianz.cz

96.71K

-

100%96.71K

↑994.94%

↑353.51%

Direct

inhealth.co.id

69.01K

79.66%54.97K

20.34%14.03K

↑5.87%

↑2.42%

Direct

urbanstransport.co.id

68.18K

3.76%2.57K

96.24%65.61K

↑4,851.42%

↑44.93%

Direct

bcalife.co.id

60.33K

15.25%9.2K

84.75%51.13K

↑184.06%

↑12.65%

Direct

rockinghamspeedway.com

53.87K

28.35%15.27K

71.65%38.6K

↑21,978.28%

0%

Search

sunlife.co.id

53.63K

7.94%4.26K

92.06%49.37K

↑129.55%

↑136.76%

Direct

aia-financial.co.id

50.33K

16.3%8.21K

83.7%42.13K

↑77.18%

↓49.23%

Direct

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Key Insights on Top Insurance Websites in Indonesia on March 2026

As of March 2026, ojk.go.id leads Insurance in Indonesia with 1.46M monthly visits. Its audience skews mobile-first (31.03% desktop / 31.03% mobile), and traffic is up month over month 18.51% and down year over year -19.41%. allianz.co.id holds second with 951.57K visits and a mobile-leaning mix (9.26% desktop / 90.74% mobile), while taspen.co.id ranks third with 372.8K visits.

Across the leaders, allianz.cz is the most mobile-first (100% of visits), whereas taspenlife.com is the most desktop-reliant (100%). Momentum favors pa-batam.go.id in the latest month (25,763.16%), while mediaasuransinews.co.id shows the steepest pullback.

Acquisition patterns also differ: ojk.go.id is driven primarily by search, ojk.go.id by direct, and ojk.go.id by referral; overall, 71 of the top 100 sites are direct-led, 23 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Indonesia