Top Apparel & Fashion Websites in Indonesia

Name: Top websites in Indonesia (Apparel & Fashion)
Creator: Semrush
License: https://azwa.fadxfab.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Indonesia, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

threads.com

8.79M

37.96%3.34M

62.04%5.46M

↑9%

↑1,119.62%

Direct

uniqlo.com

1.29M

11.26%145.19K

88.74%1.14M

↑25.05%

↑5.7%

Direct

mercari.com

832.38K

20.07%167.04K

79.93%665.35K

↓5.57%

↓15.53%

Direct

mapclub.com

679.57K

9.84%66.88K

90.16%612.7K

↑36.95%

↑109.02%

Direct

chanel.com

564.08K

2.2%12.42K

97.8%551.66K

↑253.77%

↑131.69%

Direct

voila.id

436.2K

6.54%28.53K

93.46%407.67K

↑43.08%

↑133.83%

Direct

converse.id

303.64K

12.93%39.26K

87.07%264.38K

↑255.48%

↑54.9%

Direct

shein.com

262.68K

39%102.46K

61%160.22K

↑65.49%

↓11.33%

Direct

uptowndogtshirts.com

207.79K

4.7%9.77K

95.3%198.03K

0%

Search

zara.com

188.2K

20.35%38.3K

79.65%149.89K

↑149.07%

↑10.19%

Direct

christyng.com

158.46K

1.58%2.5K

98.42%155.96K

↑132.12%

↑143.94%

Direct

traderie.com

153.37K

30.78%47.21K

69.22%106.16K

↑127.2%

↓3.05%

Direct

teepublic.com

152.97K

66.24%101.33K

33.76%51.64K

↓3.63%

↑117.3%

Direct

ulasan.co

144.07K

3.92%5.64K

96.08%138.42K

↑31.41%

↓7.93%

Direct

hm.com

143.43K

29.06%41.68K

70.94%101.75K

↓40.78%

↓37.91%

Direct

banananina.co.id

120.27K

5.81%6.99K

94.19%113.28K

↑165.91%

↓61.95%

Direct

onitsukatiger.com

95.36K

12.12%11.56K

87.88%83.8K

↓59.62%

↑40.14%

Direct

nufsedsticker.com

92.9K

4.94%4.59K

95.06%88.32K

↑354.21%

↑1,209.44%

Direct

levi.co.id

91.19K

7.33%6.69K

92.67%84.5K

↑59.05%

↓34.27%

Direct

coach.com

78.21K

16.51%12.91K

83.49%65.3K

↑25.6%

↓6.24%

Direct

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Key Insights on Top Apparel & Fashion Websites in Indonesia on May 2026

As of May 2026, threads.com leads Apparel & Fashion in Indonesia with 8.79M monthly visits. Its audience skews mobile-first (37.96% desktop / 37.96% mobile), and traffic is up month over month 9% and up year over year 1,119.62%. uniqlo.com holds second with 1.29M visits and a mobile-leaning mix (11.26% desktop / 88.74% mobile), while mercari.com ranks third with 832.38K visits.

Across the leaders, catfootwear.com is the most mobile-first (100% of visits), whereas printify.com is the most desktop-reliant (95.59%). Momentum favors toms.com in the latest month (59,631.25%), while lowonganrembang.com shows the steepest pullback.

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 76 of the top 100 sites are direct-led, 21 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Indonesia