Top Apparel & Fashion Websites in Germany

Name: Top websites in Germany (Apparel & Fashion)
Creator: Semrush
License: https://azwa.fadxfab.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Germany, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.de

22.03M

30.76%6.77M

69.24%15.25M

↓14.72%

↑14.98%

Direct

shein.com

14.34M

11.72%1.68M

88.28%12.66M

↑5.69%

↑98.22%

Direct

vinted.de

8.3M

56.84%4.72M

43.16%3.58M

↓0.91%

↑32.07%

Direct

hm.com

6.16M

25.51%1.57M

74.49%4.59M

↓24.94%

↑16.98%

Direct

bonprix.de

6.09M

13.36%813.78K

86.64%5.28M

↓1.08%

↓6.44%

Direct

aboutyou.de

5.83M

23.33%1.36M

76.67%4.47M

↓5.18%

↑20.69%

Direct

threads.com

4.34M

49.86%2.16M

50.14%2.18M

↑2.14%

↑1,102.23%

Direct

asos.com

3.84M

27.85%1.07M

72.15%2.77M

↓17.14%

↑14.5%

Direct

zara.com

3.76M

32.35%1.22M

67.65%2.54M

↓4.75%

↑24.48%

Direct

deichmann.com

3.48M

12.67%440.78K

87.33%3.04M

↓6.63%

↑3.21%

Direct

limango.de

3.38M

14.71%496.96K

85.29%2.88M

↓14.96%

↑0.67%

Direct

breuninger.com

3.33M

22.46%746.89K

77.54%2.58M

↓13.25%

↑12.45%

Direct

peek-cloppenburg.de

2.59M

20.49%531.14K

79.51%2.06M

↓28.28%

↓11.23%

Direct

baur.de

2.54M

20.5%520.24K

79.5%2.02M

↓2.67%

↓14.16%

Direct

uniqlo.com

2.43M

32.87%798.56K

67.13%1.63M

↓30.29%

↑45.56%

Direct

ernstings-family.de

2.36M

10%236.07K

90%2.12M

↓2.84%

↑23.16%

Direct

zalando-lounge.de

2.12M

47.03%995.84K

52.97%1.12M

↑12.35%

↑10.81%

Direct

kik.de

2.08M

5.1%105.75K

94.9%1.97M

↑38.85%

↑0.3%

Direct

bergzeit.de

2.02M

22.72%458.06K

77.28%1.56M

↑11.15%

↑36.25%

Direct

c-and-a.com

1.65M

28.09%463.34K

71.91%1.19M

↓37.45%

↓5.73%

Direct

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Key Insights on Top Apparel & Fashion Websites in Germany on May 2026

As of May 2026, zalando.de leads Apparel & Fashion in Germany with 22.03M monthly visits. Its audience skews mobile-first (30.76% desktop / 30.76% mobile), and traffic is down month over month -14.72% and up year over year 14.98%. shein.com holds second with 14.34M visits and a mobile-leaning mix (11.72% desktop / 88.28% mobile), while vinted.de ranks third with 8.3M visits.

Across the leaders, peek-cloppenburg.com is the most mobile-first (97.13% of visits), whereas vinted.de is the most desktop-reliant (56.84%). Momentum favors more-and-more.de in the latest month (163.94%), while urbanoutfitters.com shows the steepest pullback.

Acquisition patterns also differ: zalando.de is driven primarily by search, zalando.de by direct, and zalando.de by referral; overall, 97 of the top 100 sites are direct-led, 3 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Germany