Top Apparel & Fashion Websites in Japan

Name: Top websites in Japan (Apparel & Fashion)
Creator: Semrush
License: https://azwa.fadxfab.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Japan, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

mercari.com

55.37M

45.92%25.42M

54.08%29.95M

↑2.17%

↓18.16%

Direct

zozo.jp

27.55M

14.46%3.98M

85.54%23.57M

↑11.45%

↓16.57%

Direct

threads.com

22.2M

33.32%7.4M

66.68%14.8M

↑9.94%

↑1,447%

Search

uniqlo.com

17.56M

17.8%3.13M

82.2%14.43M

↑12.33%

↓12.06%

Search

shein.com

9.4M

14.47%1.36M

85.53%8.04M

↓4.7%

↑138.05%

Direct

wear.jp

5.28M

10.14%535.71K

89.86%4.75M

↓0.17%

↓18.13%

Search

2ndstreet.jp

5.22M

16.4%855.27K

83.6%4.36M

↑7.87%

↓14.04%

Direct

orical.jp

4.55M

0.97%44.06K

99.03%4.5M

↑37.29%

↑50.32%

Direct

baycrews.jp

4.48M

11.22%502.88K

88.78%3.98M

↑15.91%

↓26.79%

Direct

montbell.jp

3.48M

17.58%611.38K

82.42%2.87M

↑7.44%

↓2.68%

Search

united-arrows.co.jp

3.28M

13.88%455.84K

86.12%2.83M

↓18.48%

↓2.93%

Direct

locondo.jp

2.65M

16.06%425.36K

83.94%2.22M

↑0.18%

↓12.68%

Direct

jins.com

2.62M

11.65%305.48K

88.35%2.32M

↑39.89%

↓18.64%

Search

buyma.com

2.43M

32.36%787.41K

67.64%1.65M

↓12.07%

↓29.06%

Search

onward.co.jp

1.92M

11.05%211.99K

88.95%1.71M

↑27.62%

↓44.4%

Direct

hm.com

1.71M

16.66%285.64K

83.34%1.43M

↓22.1%

↑33.23%

Direct

zara.com

1.31M

35.91%469.72K

64.09%838.23K

↑9.34%

↓5.57%

Direct

louisvuitton.com

852.65K

17.62%150.24K

82.38%702.41K

↑3.31%

↓25.94%

Direct

prada.com

712.65K

10.53%75.08K

89.47%637.57K

↑78.9%

↑10.15%

Direct

hermes.com

657.63K

36.63%240.91K

63.37%416.71K

↑51.22%

↓0.86%

Search

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Key Insights on Top Apparel & Fashion Websites in Japan on May 2026

As of May 2026, mercari.com leads Apparel & Fashion in Japan with 55.37M monthly visits. Its audience skews mobile-first (45.92% desktop / 45.92% mobile), and traffic is up month over month 2.17% and down year over year -18.16%. zozo.jp holds second with 27.55M visits and a mobile-leaning mix (14.46% desktop / 85.54% mobile), while threads.com ranks third with 22.2M visits.

Across the leaders, oakleyforum.com is the most mobile-first (100% of visits), whereas vector-park.jp is the most desktop-reliant (76.18%). Momentum favors m-i-d.co.jp in the latest month (7,868.26%), while theshopyohjiyamamoto.jp shows the steepest pullback.

Acquisition patterns also differ: mercari.com is driven primarily by search, mercari.com by direct, and mercari.com by referral; overall, 68 of the top 100 sites are direct-led, 30 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Japan