Top Apparel & Fashion Websites in Israel

Name: Top websites in Israel (Apparel & Fashion)
Creator: Semrush
License: https://azwa.fadxfab.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Israel, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

2.97M

17.18%510.81K

82.82%2.46M

↑288.55%

↑67.75%

Direct

hm.com

998.39K

11.5%114.79K

88.5%883.6K

↑5.75%

↑65.67%

Direct

adidas.co.il

393.42K

24.23%95.31K

75.77%298.11K

↑23.22%

↓18.86%

Direct

threads.com

368.95K

29.26%107.97K

70.74%260.98K

↓14.46%

↑1,087.77%

Direct

storyonline.co.il

346.33K

12.44%43.09K

87.56%303.23K

↑97.09%

↑67.05%

Direct

shoofra.co.il

344.6K

11.9%40.99K

88.1%303.6K

↑17.15%

↑17.41%

Direct

zara.com

333.8K

55%183.6K

45%150.19K

↓32.56%

↑14.88%

Direct

factory54.co.il

324.27K

22.69%73.58K

77.31%250.7K

↓19.36%

↑102.42%

Direct

ae.com

265.84K

5.22%13.89K

94.78%251.95K

↓30.72%

↑364.67%

Direct

tradeinn.com

245.85K

35.51%87.29K

64.49%158.55K

↓9.12%

↑106.39%

Direct

revolve.com

243.98K

21.48%52.4K

78.52%191.58K

↑0.36%

↑119.71%

Direct

golf-il.co.il

186.5K

19.59%36.53K

80.41%149.97K

↑1.83%

↑1.95%

Direct

uniqlo.com

154.13K

29%44.69K

71%109.44K

↑219.64%

↑67.62%

Direct

asos.com

149.37K

57.24%85.5K

42.76%63.87K

↓5.45%

↓1.33%

Direct

aloyoga.com

143.19K

23.76%34.03K

76.24%109.16K

↑39.66%

↑161.73%

Direct

levi.com

123K

4.26%5.24K

95.74%117.75K

↑69.06%

↑86.59%

Direct

yesstyle.com

118.86K

35.06%41.67K

64.94%77.19K

↓22.08%

↑21.83%

Direct

shoesonline.co.il

101.74K

21.12%21.49K

78.88%80.25K

↑48.35%

↓13.5%

Direct

mytheresa.com

101.06K

13.55%13.69K

86.45%87.37K

↑88.58%

↑194.83%

Direct

fashionclub.co.il

100.98K

8.8%8.88K

91.2%92.1K

↓4.98%

↑72.27%

Direct

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Key Insights on Top Apparel & Fashion Websites in Israel on May 2026

As of May 2026, shein.com leads Apparel & Fashion in Israel with 2.97M monthly visits. Its audience skews mobile-first (17.18% desktop / 17.18% mobile), and traffic is up month over month 288.55% and up year over year 67.75%. hm.com holds second with 998.39K visits and a mobile-leaning mix (11.5% desktop / 88.5% mobile), while adidas.co.il ranks third with 393.42K visits.

Across the leaders, trendhim.co.uk is the most mobile-first (100% of visits), whereas printify.com is the most desktop-reliant (63.88%). Momentum favors trendhim.co.uk in the latest month (18,164.29%), while lululemon.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 76 of the top 100 sites are direct-led, 21 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Israel