Top Apparel & Fashion Websites in Greece

Name: Top websites in Greece (Apparel & Fashion)
Creator: Semrush
License: https://azwa.fadxfab.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Greece, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

4.91M

7.63%374.69K

92.37%4.53M

↑29.53%

↑72.01%

Direct

aboutyou.gr

2.44M

13.5%329.84K

86.5%2.11M

↑19.84%

↑52.18%

Direct

epapoutsia.gr

2.01M

9.42%189.54K

90.58%1.82M

↑23.5%

↓5.5%

Direct

intersport.gr

1.76M

10.73%188.54K

89.27%1.57M

↑13.75%

↓10.95%

Direct

zara.com

1.62M

21%339.47K

79%1.28M

↑3.02%

↓18.25%

Direct

cosmossport.gr

1.45M

14.15%205.6K

85.85%1.25M

↓8.66%

↓2.85%

Direct

hm.com

1.45M

16.12%233.34K

83.88%1.21M

↓0.59%

↓11.51%

Direct

celestino.gr

1.29M

4.86%62.65K

95.14%1.23M

↑49.89%

↓16.17%

Direct

adidas.gr

1.04M

14.03%146.59K

85.97%898.31K

↑16.44%

↓4.43%

Direct

glami.gr

869.21K

9.72%84.45K

90.28%784.76K

↑39.07%

↓31.34%

Direct

zakcret.gr

751.81K

12.01%90.31K

87.99%661.5K

↑2.21%

↓12.47%

Direct

sinsay.com

682.27K

12.24%83.54K

87.76%598.73K

↑10.2%

↓42.02%

Direct

threads.com

663.74K

23.84%158.23K

76.16%505.51K

↓5.09%

↑1,372.78%

Direct

stradivarius.com

490.21K

11.25%55.17K

88.75%435.04K

↑8.79%

↑40.84%

Direct

funky-buddha.com

461.69K

10.45%48.25K

89.55%413.45K

↑102.49%

↓14.61%

Direct

atticadps.gr

455.61K

18.36%83.66K

81.64%371.96K

↓4.36%

↑13.76%

Direct

mango.com

445.35K

17.07%76.04K

82.93%369.32K

↑6.31%

↓26.87%

Direct

bsbfashion.com

433.87K

10.2%44.25K

89.8%389.61K

↑25.24%

↓6%

Direct

modivo.gr

431.99K

18.81%81.24K

81.19%350.75K

↓13.56%

↓18.92%

Direct

parex.gr

369.51K

6.29%23.25K

93.71%346.27K

↑250.63%

↓1.46%

Direct

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Key Insights on Top Apparel & Fashion Websites in Greece on May 2026

As of May 2026, shein.com leads Apparel & Fashion in Greece with 4.91M monthly visits. Its audience skews mobile-first (7.63% desktop / 7.63% mobile), and traffic is up month over month 29.53% and up year over year 72.01%. aboutyou.gr holds second with 2.44M visits and a mobile-leaning mix (13.5% desktop / 86.5% mobile), while epapoutsia.gr ranks third with 2.01M visits.

Across the leaders, palomabarcelo.com is the most mobile-first (99.95% of visits), whereas laredoute.gr is the most desktop-reliant (35.51%). Momentum favors palomabarcelo.com in the latest month (2,538.11%), while guess.eu shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 96 of the top 100 sites are direct-led, 4 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Greece