Top Retail Websites in Japan

Name: Top websites in Japan (Retail)
Creator: Semrush
License: https://azwa.fadxfab.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Retail Websites in Japan, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

rakuten.com

62.31M

23.04%14.36M

76.96%47.95M

↑15.25%

↑14.31%

Direct

kakaku.com

56.92M

24.48%13.94M

75.52%42.98M

↑5.66%

↓25.6%

Search

mercari.com

55.37M

45.92%25.42M

54.08%29.95M

↑2.17%

↓18.16%

Direct

kamigame.jp

42.9M

8.6%3.69M

91.4%39.21M

↑8.38%

↓14.02%

Search

aliexpress.com

40.67M

32.31%13.14M

67.69%27.53M

↑3.96%

↑17.88%

Referral

my-best.com

31.41M

12.16%3.82M

87.84%27.59M

↓1.4%

↓18.2%

Search

nintendo.com

28.26M

9.9%2.8M

90.1%25.46M

↑18.03%

↑1.43%

Direct

zozo.jp

27.55M

14.46%3.98M

85.54%23.57M

↑11.45%

↓16.57%

Direct

cosme.net

23.07M

5.98%1.38M

94.02%21.69M

↓4.85%

↓6.69%

Search

macaro-ni.jp

20.4M

4.91%1M

95.09%19.4M

↑12.96%

↓25.21%

Search

uniqlo.com

17.56M

17.8%3.13M

82.2%14.43M

↑12.33%

↓12.06%

Search

amzn.to

16.95M

1.39%235.93K

98.61%16.71M

↑9.03%

↑8.51%

Direct

biccamera.com

14.06M

24.74%3.48M

75.26%10.58M

↑16.55%

↓23.97%

Search

nitori-net.jp

13.36M

13.82%1.85M

86.18%11.52M

↑18.11%

↓27.21%

Search

shufoo.net

13.1M

18.9%2.48M

81.1%10.63M

↑2.46%

↓21.69%

Direct

sej.co.jp

12M

9.59%1.15M

90.41%10.85M

↑24.38%

↓8.08%

Search

cainz.com

11.14M

11.64%1.3M

88.36%9.85M

↑33.86%

↓8.98%

Direct

hpplus.jp

10.56M

7.66%808.89K

92.34%9.75M

↑17.56%

↓5.28%

Search

p-bandai.jp

10.19M

20.26%2.06M

79.74%8.13M

↑13.09%

↓14.07%

Direct

muji.com

9.73M

19.07%1.86M

80.93%7.88M

↓4.88%

↓18.57%

Search

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Key Insights on Top Retail Websites in Japan on May 2026

As of May 2026, rakuten.com leads Retail in Japan with 62.31M monthly visits. Its audience skews mobile-first (23.04% desktop / 23.04% mobile), and traffic is up month over month 15.25% and up year over year 14.31%. kakaku.com holds second with 56.92M visits and a mobile-leaning mix (24.48% desktop / 75.52% mobile), while mercari.com ranks third with 55.37M visits.

Across the leaders, cocacola.co.jp is the most mobile-first (98.99% of visits), whereas ebay.com is the most desktop-reliant (70.23%). Momentum favors misterdonut.jp in the latest month (97.06%), while takashimaya.co.jp shows the steepest pullback.

Acquisition patterns also differ: rakuten.com is driven primarily by search, rakuten.com by direct, and rakuten.com by referral; overall, 57 of the top 100 sites are direct-led, 41 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Retail Websites in Japan