Top Sports Websites in New Zealand

Name: Top websites in New Zealand (Sports)
Creator: Semrush
License: https://azwa.fadxfab.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Sports Websites in New Zealand, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

vipbox.lc

5.34M

6.46%345.04K

93.54%5M

↑57.05%

↑0.09%

Direct

nrl.com

2.68M

29.96%801.54K

70.04%1.87M

↑120.03%

↓2.01%

Direct

espncricinfo.com

2.24M

20.21%452.67K

79.79%1.79M

↓21.29%

↓12.37%

Direct

tab.co.nz

1.98M

33.12%657.4K

66.88%1.33M

↑6.38%

↓15.01%

Direct

skysports.com

1.29M

3.45%44.45K

96.55%1.24M

↑45.12%

↑83.53%

Direct

football365.com

1.1M

0.92%10.18K

99.08%1.09M

↑290.83%

↑4.19%

Direct

formula1.com

1.04M

56.77%589.58K

43.23%448.93K

↑701.01%

↑39.29%

Direct

espn.com

934.71K

43.69%408.33K

56.31%526.38K

↓15.54%

↓22.1%

Direct

nzwarriors.com

788.12K

0.78%6.17K

99.22%781.96K

↑398.35%

↑7,487.95%

Direct

golf.co.nz

745.95K

17.87%133.27K

82.13%612.68K

↑4.49%

↑87.1%

Direct

sky.co.nz

731.21K

24.54%179.47K

75.46%551.74K

↓12.38%

↑1.14%

Direct

newstalkzb.co.nz

662.74K

35.33%234.13K

64.67%428.61K

↑1.52%

↑11.24%

Direct

sporty.co.nz

661.16K

39.6%261.81K

60.4%399.35K

↑37.69%

↑17.18%

Direct

rugbypass.com

651.79K

6.02%39.22K

93.98%612.56K

↑19.11%

↓10.67%

Direct

skysportnow.co.nz

618.38K

66.79%413.01K

33.21%205.37K

↑31.3%

↓6.3%

Direct

chess.com

572.94K

80.25%459.81K

19.75%113.13K

↑31.35%

↓50.05%

Direct

motorsport.com

493.14K

4.46%22.01K

95.54%471.12K

↑120.3%

↑189.88%

Direct

rowit.nz

478.25K

12.41%59.35K

87.59%418.9K

↑147.43%

↑10.15%

Direct

flicket.co.nz

469.42K

19.21%90.19K

80.79%379.24K

↑2.95%

↑25.55%

Direct

atptour.com

419.13K

2.89%12.1K

97.11%407.03K

↓6.38%

↑28.56%

Direct

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Key Insights on Top Sports Websites in New Zealand on March 2026

As of March 2026, vipbox.lc leads Sports in New Zealand with 5.34M monthly visits. Its audience skews mobile-first (6.46% desktop / 6.46% mobile), and traffic is up month over month 57.05% and up year over year 0.09%. nrl.com holds second with 2.68M visits and a mobile-leaning mix (29.96% desktop / 70.04% mobile), while espncricinfo.com ranks third with 2.24M visits.

Across the leaders, afc-chat.co.uk is the most mobile-first (100% of visits), whereas fotmob.com is the most desktop-reliant (100%). Momentum favors 2gb.com in the latest month (168,525%), while livesport.com shows the steepest pullback.

Acquisition patterns also differ: vipbox.lc is driven primarily by search, vipbox.lc by direct, and vipbox.lc by referral; overall, 94 of the top 100 sites are direct-led, 5 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Sports Websites in New Zealand