Top Travel & Tourism Websites in New Zealand

Name: Top websites in New Zealand (Travel & Tourism)
Creator: Semrush
License: https://azwa.fadxfab.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in New Zealand, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

1.92M

46.68%896.31K

53.32%1.02M

↑6.21%

↓8.21%

Direct

airbnb.co.nz

1.14M

36.72%419.18K

63.28%722.32K

↑87.93%

↓7.03%

Direct

jetstar.com

1.13M

24.95%281.8K

75.05%847.64K

↑28.88%

↓2.62%

Direct

skyscanner.co.nz

744.92K

41.74%310.97K

58.26%433.96K

↓2%

↓2.56%

Direct

flightradar24.com

731.91K

26.38%193.05K

73.62%538.85K

↓2.54%

↑76.3%

Direct

doc.govt.nz

696.77K

40.8%284.27K

59.2%412.51K

↓15.78%

↓9.59%

Direct

qantas.com

623.67K

33.43%208.51K

66.57%415.17K

↓23.36%

↓8.23%

Direct

tripadvisor.co.nz

571.94K

44.85%256.5K

55.15%315.44K

↓15.61%

↓30.96%

Search

americanexpress.com

559.89K

22.22%124.43K

77.78%435.46K

↑177.13%

↑90.06%

Direct

flightaware.com

413.83K

11.68%48.32K

88.32%365.51K

↓29.76%

↑9.24%

Direct

trip.com

413.08K

39.11%161.55K

60.89%251.53K

↓5.8%

↑86.18%

Direct

agoda.com

332.78K

27.41%91.23K

72.59%241.55K

↓9.52%

↑13.57%

Direct

getyourguide.com

322.84K

20.94%67.6K

79.06%255.23K

↓1.21%

↑23.61%

Direct

klook.com

288.91K

19.65%56.78K

80.35%232.13K

↓21.56%

↑115.81%

Direct

tripadvisor.com

278.46K

37.74%105.1K

62.26%173.36K

↓30.79%

↓39.65%

Search

expedia.co.nz

263.51K

61.65%162.44K

38.35%101.07K

↑26.46%

↓7.08%

Direct

flightcentre.co.nz

243.38K

32.36%78.76K

67.64%164.63K

↓27.72%

↓3.78%

Direct

sail-world.com

236.51K

2.81%6.65K

97.19%229.86K

↑93.15%

↓37.53%

Direct

surf-forecast.com

228.24K

16.94%38.66K

83.06%189.57K

↓7.16%

↓25.41%

Direct

grabaseat.co.nz

224.94K

30.77%69.22K

69.23%155.72K

↓33.15%

↓10.61%

Direct

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Key Insights on Top Travel & Tourism Websites in New Zealand on May 2026

As of May 2026, booking.com leads Travel & Tourism in New Zealand with 1.92M monthly visits. Its audience skews mobile-first (46.68% desktop / 46.68% mobile), and traffic is up month over month 6.21% and down year over year -8.21%. airbnb.co.nz holds second with 1.14M visits and a mobile-leaning mix (36.72% desktop / 63.28% mobile), while jetstar.com ranks third with 1.13M visits.

Across the leaders, lyddkartcircuit.com is the most mobile-first (100% of visits), whereas rentalcarmanager.com is the most desktop-reliant (74.31%). Momentum favors sportograf.com in the latest month (7,656.2%), while rezdy.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 86 of the top 100 sites are direct-led, 11 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in New Zealand