Top Travel & Tourism Websites in Ethiopia

Name: Top websites in Ethiopia (Travel & Tourism)
Creator: Semrush
License: https://azwa.fadxfab.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Ethiopia, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

ethiopianairlines.com

653.5K

97.71%638.52K

2.29%14.98K

↓24.35%

↑130.58%

Direct

flightradar24.com

29.85K

98.9%29.52K

1.1%329

↓1.59%

↑76.8%

Direct

booking.com

23.02K

97.9%22.54K

2.1%484

↑3.93%

↓16.1%

Direct

cvent.com

20.88K

96.04%20.06K

3.96%826

↓38.9%

↑26.93%

Direct

iata.org

11.48K

100%11.48K

-

↑69.12%

↑113.93%

Direct

qatarairways.com

9.92K

96.27%9.55K

3.73%370

↑40.08%

↑31.23%

Direct

tripadvisor.com

9.56K

94.37%9.02K

5.63%538

↓22.66%

↓14.26%

Search

indianvisaonline.gov.in

8.99K

100%8.99K

-

↑2.6%

↑13.98%

Direct

trip.com

8.59K

96.21%8.27K

3.79%326

↓3.38%

↓13.99%

Direct

emirates.com

7.57K

100%7.57K

-

↑50.17%

↑66.75%

Direct

etihad.com

5.7K

98.88%5.64K

1.12%64

↑70.12%

↑19.33%

Direct

unesco.org

5.28K

100%5.28K

-

↓13.96%

↓4.28%

Search

evisa.gov.et

4.73K

96.04%4.54K

3.96%187

↓58.52%

↑1.17%

Direct

skyscanner.net

4.71K

97.47%4.59K

2.53%119

↓66.39%

↑25.4%

Direct

time.is

4.39K

99.2%4.36K

0.8%35

↑0.57%

↓42.33%

Search

airbnb.com

4.32K

100%4.32K

-

↓28.55%

↓10.64%

Direct

hilton.com

3.79K

98.18%3.72K

1.82%69

↓52.28%

↑25.49%

Direct

klook.com

3.54K

100%3.54K

-

↓52.15%

↑715.03%

Direct

worldtimebuddy.com

3.38K

98.1%3.31K

1.9%64

↓34.27%

↓20.17%

Direct

flydubai.com

3.17K

100%3.17K

-

↓74.3%

↓29.01%

Search

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Key Insights on Top Travel & Tourism Websites in Ethiopia on May 2026

As of May 2026, ethiopianairlines.com leads Travel & Tourism in Ethiopia with 653.5K monthly visits. Its audience skews desktop-first (97.71% desktop / 97.71% mobile), and traffic is down month over month -24.35% and up year over year 130.58%. flightradar24.com holds second with 29.85K visits and a desktop-leaning mix (98.9% desktop / 1.1% mobile), while booking.com ranks third with 23.02K visits.

Across the leaders, goturkiye.com is the most mobile-first (100% of visits), whereas iata.org is the most desktop-reliant (100%). Momentum favors latestsightings.com in the latest month (989.11%), while egyptair.com shows the steepest pullback.

Acquisition patterns also differ: ethiopianairlines.com is driven primarily by search, ethiopianairlines.com by direct, and ethiopianairlines.com by referral; overall, 69 of the top 100 sites are direct-led, 20 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Ethiopia