Top Travel & Tourism Websites in Panama

Name: Top websites in Panama (Travel & Tourism)
Creator: Semrush
License: https://azwa.fadxfab.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Panama, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

114.97K

84.93%97.64K

15.07%17.33K

↓5.71%

↓29.81%

Direct

airbnb.com

43.64K

92.44%40.34K

7.56%3.3K

↑37.01%

↓11.99%

Direct

airbnb.com.pa

42.3K

94.3%39.89K

5.7%2.41K

↓19.36%

↑11.32%

Direct

avianca.com

34.04K

76.19%25.93K

23.81%8.11K

↓10.52%

↓27.92%

Direct

expedia.com

29.87K

99.61%29.76K

0.39%118

↓19.71%

↓17.99%

Direct

wingo.com

24.57K

91.65%22.52K

8.35%2.05K

↓46.27%

↓35.33%

Direct

flightradar24.com

22.29K

95.03%21.18K

4.97%1.11K

↓14.41%

↓10.56%

Direct

united.com

20.09K

93.99%18.89K

6.01%1.21K

↑3.81%

↓3.88%

Direct

tripadvisor.es

19.85K

68.49%13.6K

31.51%6.26K

↓36.82%

↓30.62%

Search

flightaware.com

18.73K

90.77%17K

9.23%1.73K

↑29.72%

↓20.66%

Direct

kayak.com

18.08K

88.94%16.08K

11.06%2K

↓8.12%

↑0.84%

Direct

skyscanner.com

16.75K

71.03%11.9K

28.97%4.85K

↑4.06%

↓4.84%

Direct

americanatheatrebranson.com

16.34K

100%16.34K

-

↑1,460.17%

↑5,008%

Referral

marriott.com

15.41K

94.44%14.55K

5.56%856

↓49.25%

↑18.23%

Direct

airbnb.com.bo

14.45K

100%14.45K

-

↑1,323.94%

0%

Direct

turkishairlines.com

14.18K

58.41%8.28K

41.59%5.9K

↓7.64%

↓4.33%

Direct

iberia.com

11.3K

86.45%9.77K

13.55%1.53K

↓24.43%

↓34.5%

Direct

aireuropa.com

10.41K

76.97%8.01K

23.03%2.4K

↓29.07%

↑4.9%

Direct

getyourguide.com

10.04K

68.13%6.84K

31.87%3.2K

↓23.45%

↑32%

Direct

tripadvisor.com

9.97K

93.08%9.28K

6.92%690

↓7.3%

↓34.18%

Search

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Key Insights on Top Travel & Tourism Websites in Panama on May 2026

As of May 2026, booking.com leads Travel & Tourism in Panama with 114.97K monthly visits. Its audience skews desktop-first (84.93% desktop / 84.93% mobile), and traffic is down month over month -5.71% and down year over year -29.81%. airbnb.com holds second with 43.64K visits and a desktop-leaning mix (92.44% desktop / 7.56% mobile), while airbnb.com.pa ranks third with 42.3K visits.

Across the leaders, cruceros.com.pa is the most mobile-first (100% of visits), whereas americanatheatrebranson.com is the most desktop-reliant (100%). Momentum favors seatsnet.com in the latest month (3,651.06%), while 24timezones.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 75 of the top 100 sites are direct-led, 16 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Panama